Our Story


 Oonalfie was born out of a passion for creating luxury dog accessories that fit with your home and lifestyle.

The brainchild of our Head Designer Laura Shaw, the Oonalfie collection was inspired by Laura's two dogs (Oona and Alfie). Unable to find beautiful dog accessories that were stylish and functional, made in the UK and that would withstand her dog's daily adventures, Laura set out on a journey of discovery to create the ultimate luxury dog collar that amalgamated everlasting fashionable design with function. 

Laura Shaw founder of oonalfie

Embracing a stylish outdoor lifestyle, Oonalfie Dog Accessories are designed with comfort and welfare in mind. At the very heart of Oonalfie lies our passion for our pets. Every item you see in our collection has been thoroughly tested by our dogs and Oonalfie fur friends, before adding to our growing online store. 

Our collection of premium dog accessories is proudly made in Britain by our talented artisan team at our Oxfordshire studio. Your dog's welfare and comfort are paramount to us, which is why we only use the finest quality, non-toxic materials and thoughtful design across our range of premium dog accessories.

hand whipping luxury dog collar at oonalfie studio

Since our launch in 2017, the Oonalfie brand has evolved from luxury dog collars, and luxury dog leads to embrace every aspect of your dog's life, including homeware, dog bedding and dog bowls. Every new addition continues to reflect our core principles for creating luxury accessories for dogs and pets.

handcrafting tools for dog collar making

At Oonalfie, our team sources only the finest materials and continues to proudly use only UK based craftspeople (not factories), to create our products. We work closely with a broad spectrum of canine experts, including those from the veterinary and health sector to ensure that our products deliver only the very best for you and your dog.

Any collaborations we embark on are chosen with care to ensure our selected
partners carry our ethos for creating sustainable and environmentally-friendly
products, designed to withstand the test of time and use.

miniature dachshund in luxury dog collar

We are committed to delivering outstanding products and customer service so that our valued customers can be confident in both product suitability and safety.  Every Oonalfie collar and lead leaves our studio in our branded cotton keepsake bag and shipped in our beautiful bespoke box with a delicious mini treat bag included within for your canine companion. Finished with a double satin black ribbon and sealed with love.

Welcome to Oonalfie.

Laura & The Oonalfie Team